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My Marketing
Projects
No one knows what it takes to market your work to the media like a veteran member of the media.
From Book to Media Circuit
To market our book "Stealing from the World's Best Schools," I developed a comprehensive press kit and used my network of contacts and media savvy to get it to TV, radio and print outlets. Author Keith Ballard did numerous interviews on regional TV news, landed a spread in a national magazine and did a TEDx Talk.
Nightclub Lands on Front Page
I helped develop the press kit and fliers for the opening of Live From Memphis dueling piano bar and was able to secure a story about the venue on the front of the Business section in the largest local newspaper.
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